Melanoma struck my family in 2020 and I brainstormed up some ideas to get people to start checking their skin more frequently. Early detection saves lives.

This simple idea is using a ripe banana to connect spots with a shorter shelf life.

MELANOMA PREVENTION

OOH advertising would be placed in prominent areas where people would congregate.

Banana Boat Boat Ride

Partner with Banana Boat® during a pop-up event and offer free skin screening, sun screen lotion and a ride on the spotted
banana boat.

ACTIVATION IDEAS

Produce Take-Over

We ask grocery chains to help spread the message of early detection by placing reminders by fresh bananas. Once they purchase the banana and don't eat it in time, spots will appear and people will make the connection between the spots on a ripe banana with possible spots on their skin.

Melanoma struck my family in 2020 and I brainstormed up some ideas to get people
to start checking their skin more frequently. Early detection saves lives.

This idea is simple, yet very effective.

Use the spots on a banana to communicate a shorter shelf life.

MELANOMA PREVENTION IDEA