RIGHTEOUS REBELS
It's not easy to tell kids what to do, especially when it comes to their career paths. The "Righteous Rebel" campaign highlights the extraordinary benefits that comes with a career in professional trades like; little or no student debt, earn as you learn, job market availability etc. It gives students an educated choice for THEM to make.
PROJECT INFO
Client: Michigan.org
Category: Career & Talent Developments
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INTERACTIVE OLA
Custom programming would detect the user's music preference and when they click on the banner, we would match their music style with a Trades Profession.
Matched profession playlists
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INSTAGRAM ACTIVATION
Instead of a boring pamphlet, this activation is an interactive scavenger hunt via Instagram. Prizes will be given to random finishers.
For optimal interest, we created a hallway poster shaped like a Giant Smartphone
Nine stickers where placed throughout the school. Objective is to snap a square photo of each sticker. Each sticker featured hot facts about each profession.
If uploaded in the correct order and adding unique hashtags, you would reveal the big picture and enter in the prize drawings.
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IN-CLASS ACTIVATION
Using the classroom smartboard, we created an interactive presentation where teachers and students can "click" around using hotspots. The presentation would feature music videos, behind the scenes and factoids.
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EVENT BOOTH
Concerts, career fairs and GenZ events
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