LENA DUFFY
!VIVA INTEGRATION!
This was an idea of mine that grew to perfection in collaboration with the Hispanic experts at McCann Casanova. It was a simple idea, but a crucial one, to make sure I captured the necessary assets at the general market photoshoot. It ended up generating over a million impressions and $80,000 in revenue for our client. ¡Viva!
PROJECT INFO
Client: Shoe Carnival
Category: Fashion/Retail
Working with the makeup artist to make sure we got the details down right. Total time in makeup? 1.5 hrs.
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