LENA DUFFY
STAY GRAND DETROIT
MGM Grand Detroit needed new art for their wallscape downtown Detroit. With this prominent location overlooking the popular Campus Martius, it called for something a little extra. I incorporated an optical illusion and made it look like a giant lion is sitting on a ledge. Original photography brought the architectural features to the backdrop. I also did the copy and art direction.
PROJECT INFO
Client: MGM GRAND DETROIT
Category: Entertainment
VIDEO TECHNIQUE:
Film Noir style. The camera follows the Lion but see only hints of it in forms of shapes, shadows, fur etc. until the end, when the full reveal happen. The lion starts normal size then grows as the film progress to end where the Lion hops up on the ledge where he sits looking out over the city.
(A Poetical Tribute to the City of Detroit) Rap style/Multi-gen/Urban VO
VO:
Call it spirit
or tenacity if you will
The beat of your heart
paces our soul
Call it spirit
or tenacity if you will
Re-inventive minds
a powerful grind
Call it spirit
or tenacity if you will
The thinkers, the builders
Muscles the hustle
Call it spirit
or tenacity if you will
The rise beyond hope
A possible vision
Keep moving.
Stay Grand Detroit.
Final layout post retouching
Concept Option A
Concept Option B
Client Approved Layout
PROPOSED SIZZLE REEL
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