LENA DUFFY
ALDI GROCERY
I had the privilege to lead the brainstormed idea along with the look and feel for many seasonal campaigns like Back-to-School, Holidays and The Big Game. Not to mention new product launches and Grand Openings. The campaign was flushed out through all in-store signage, OOH, website, OLA, Email and FSI circular. Comping and Art Direction for all Food Photography. The "Dare to Compare" campaign reflected both Print and Broadcast.
PROJECT INFO
Client: Columbia Threadneedle Investments
Category: Finance
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