This was an idea of mine that grew to perfection in collaboration with the Hispanic experts at McCann Casanova. It was a simple idea, but a crucial one, to make sure I captured the necessary assets at the general market photoshoot. It ended up generating over a million impressions and $80,000 in revenue for our client. ¡Viva!

Working with the makeup artist to make sure we got the details down right. Total time in makeup? 1.5 hrs.

!VIVA INTEGRATION!

PROJECT INFO

Client: SHOE CARNIVAL

Category: Fashion/Retail

LENA DUFFY - CREATIVE DIRECTOR

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