Design Shoe Carnival

FIND YOUR STYLE - 360 CAMPAIGN – SHOE CARNIVAL

PROJECT INFO

Original concepts and design that including trend research for upcoming color palette and fashion styles. I was in charge of the entire process including the photoshoot capturing assets for both print and video. Videos developed for :15 TV and Pre-roll and :06 Social media. Original music mix was customized for Shoe Carnival. I trained interns, junior Art Directors and ACD's on the process.

Client: SHOE CARNIVAL

Category: Fashion/Retail

VIDEO

PRINT

PHOTO SHOOT

Concept and comp

Photoshoot

Photo shoot

Final video

ACTIVATION

I came up with the idea of a virtual and literal "Easter Egg Hunt" via social media buys. By using the post character limit, we hid the "Easter egg" in the extended message and customers would find it when they clicked "MORE."

They would be prompted to show the hidden "Easter egg" in store for an extra chance to spin the wheel on top of the BOGO 1/2 off offer.

SOCAL MEDIA

CAMPAIGN AND BRAND EVOLUTION POST BACK-TO-SCHOOL