GENERAL MOTORS
PROJECT INFO
Client: GENERAL MOTORS
Category: AUTOMOTIVE
PROVOCATIVE THINKING
General Motors has partnered with The Henry Ford Health Care Systems to develop an affordable health care option that that offered hight quality medical care with low premiums AND low deductibles.
Connected Care Concept #1 - The provocative approach
Medical procedures can be uncomfortable and sometimes flat out scary.
But the one thing that should comfort you, is the knowledge that
you have a great doctor and the best healthcare coverage.
This fear-based campaign will surely stop you in your tracks with
cringe-worthy and uncomfortable scenarios with an underlining statement
that Connected Care can make you more comfortable.
The new CC logo icon is also used to "censor" the image to make you a little more comfortable.
Connected Care Concept #2 - The "safe" approach
Switching healthcare providers is never an easy decision.
A low premium and low deductible also sounds too good to be true.
This campaign will tap into existing program members to tell their medical success stories,
because true stories hold more convincing power, than a clever headline.
(GM bought this concept for their Connected Care launch)
BRAND BOOK
GM BRAND BOOK
GM Tech Center
Paving the way
Chevrolet Lego® Batmobile
XP-755 MAKO SHARK I CONCEPT
Chevy Bolt
GM eBike
Chevy EN-V
GM ROBO-GLOVE
GM ROBONAUT IN SPACE
LUNAR ROVER
GM SOLAR POWER
we are constantly evolving
GENERAL MOTORS
GM Brand Book Back Cover
15 - 15
<
>
GOODWILL
© 2021 Copyright LENA DUFFY