It's not easy to tell kids what to do, especially when it comes to their career paths. The "Righteous Rebel" campaign highlights the extraordinary benefits that comes with a career in professional trades like; little or no student debt, earn as you learn, job market availability etc.  It gives students an educated choice for THEM to make.

RIGHTEOUS REBELS

PROJECT INFO

Custom programming would detect the user's music preference and when they click on the banner, we would match their music style with a  Trades Profession.

INTERACTIVE OLA

If uploaded in the correct order and adding unique hashtags, you would reveal the big picture and enter in the prize drawings.

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Instead of a boring pamphlet, this activation is an interactive scavenger hunt via Instagram. Prizes will be given to random finishers.

For optimal interest, we created a hallway poster shaped like a Giant Smartphone

Nine stickers where placed throughout the school. Objective is
to snap a square photo of each sticker. Each sticker featured hot facts about each profession.

THE GREAT CAREER CHASE  -  INSTAGRAM ACTIVATION

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Using the classroom smartboard, we created an interactive presentation where teachers and students can "click" around using hotspots. The presentation would feature music videos, behind the scenes and factoids.

IN-CLASS ACTIVATION

Concerts, career fairs and GenZ events

EVENT BOOTH

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Matched profession playlists