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ACD/Senior Art Director

Creative Director Freelance

Adobe InDesign

Adobe Muse

Adobe Photoshop

Adobe XD

Adobe Illustrator

Keynote

PowerPoint

Wordpress

Adobe Premiere Pro

Adobe After effects

Adobe Acrobat Pro

Sketch

2015 - 2020 / McCann Worldgroup

2010 - PRESENT / Sleipner Creative Studios

EMAIL lena.k.duffy@gmail.com

LINKEDIN linkedin.com/in/lenaduffy/

Well, If I was a TV show I’d be a mix between Norsemen and Parks & Recreation.

I push concepts to the limit and I constantly look for campaigns that are unique and different. I truly am a jack-of-all-trades as I have worked on all media platforms to tell brand stories for broadcast, radio, social media, digital, web, print and experiential.

If you’re searching for someone with a passion for for improving your brand, tons of agency experience, checking their ego at the door, and unafraid to lead by encouraging others to reach their best potential?

I’m your candidate.

Creative lead/art director with the ability to see the whole picture, as well as, keeping a sharp eye on the details.

I approach every brief with an abundance of energy and excitement. I keep it my mission to stay current in today’s

ever-changing world. On top of that...
I’m a damn good Cinnamon roll baker.

Multi-account team player known for switching gears and jumping on any task for any client by bringing fresh innovative solutions and a tenacity that would make any Swedish Grandma proud.

Responsibilities:

• B2B experience  in automotive and financial industries
• B2C experience in retail industries
• Created innovative digital, social, video, in-store and experiential content
• Planned and directed photoshoots
• Active member of new business pitches
• Strategized and implemented 360 multi-media campaigns
• Kept high quality work top-of-mind, in budget,
  and on schedule
• Designed and presented creative to clients and internal stakeholders with confidence
• Collaborated with copywriters, designers, editors, producers, production artists, animators, musicians, photographers, stylists, and the list goes on

CLIENTS: U.S. Bank (helped win account), Shoe Carnival,
Pure Michigan, MEDC, Planet M, Mobili-D, General Motors,
GM Fleet, Ameriprise Financial, Columbia Threadneedle Investments, ALDI and McCann Worldgroup

Conception, presentation and production of custom content for publications, digital, micro websites, broadcast and radio. This included research, leading brainstorms and always coming in with a smile on my face—no matter the hours.

Responsibilities:

• Researched current trends to concept for automotive, hardware, retail, pharmaceutical, travel and grocery markets
• iOS and Android App design
• Worked on Augmented Reality, CRM, Shopper and Event Marketing.
• Ran Photoshoots and press checks
• Project planning including staffing, timing and budgeting
• B2B & B2C

CLIENTS: Ford Motor Company,  Ford Performance, Shelby American, Mustang Club of America, Comcast Cable, Sherwin-Williams, Walgreens, Eckerd Pharmacy, ACE Hardware, Home Depot, True Value Hardware, Weis Markets, Goodyear, Goodyear Motorsports, NASCAR, Honda, Honda Powersports, Fetzer Vineyards, National Parks of America, and a few more

Jack-of-all-trades freelance work for print, social media, Augmented Reality, App design, branding, websites, photoshoots, startup identities & more

CLIENTS: Fetzer Vineyards, Henry Ford Plastic and Reconstructive Surgery, Lenhard Financial, Solcore Solutions,

Eastside Hockey Foundation, Ecomo, Country Club of Detroit, Grosse Pointe Lions Club, Spire Equities, and Gibson Bay Golf Club.

WHO AM I?

SKILLS

CLIENTS

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